How it Started

A couple years ago, Stingray Environmental was needing a full web overhaul which included a new website, SEO campaign, and various miscellaneous services. They ended up reaching out to us and shortly after, we reached an agreement and started their project right away. By the end of the first introductory SEO campaign, Stingray was already receiving high value leads and had closed nearly $1,000,000 worth of sales coming directly from their website (from which they had never gotten a single sale from before). We decided to double down on what was working with the next SEO campaign, and after the first year and a half of our services, their website was up to around a thousand pages of content dedicated to driving them more traffic. The types of content included project workups, educational content, industry related blog and news posts, industry glossary terms, and most importantly, landing pages for each of their service locations for each of their services offered. To view their website preview in our portfolio, click here.

Who is Mr Beast?

At this point, if you don't know who Mr Beast is, you most likely don't go on social media much, if ever. Mr Beast is the biggest YouTuber and influencer in the world that focuses on challenge-based content. For instance, in the video that Stingray was contracted to help with, the contestant was in charge of protecting a Lamborghini filled with cash from all sorts of demolition challenges (view the video here). With nearly a billion followers across all platforms, this was a huge accomplishment to have our client discovered by arguably the most influential brand in the world.

Mr Beast Reaching Out

In early 2024, Isaac Cook (Head Producer at Mr Beast) reached out to Stingray after searching for dirt construction in Pecos, TX. After all the NDAs were signed, Isaac let Stingray know that there was an upcoming video shoot in Pecos and that they needed someone to build all the roads in/out of the location, build a pad site for the actual shoot location, help the contestant with their challenge (protecting a Lamborghini), and manage the entire set day/night for safety concerns. All in all, they needed multiple crews from Stingray for about 2 weeks 24/7.

How Everything Went

Throughout the process of preparation and execution of the challenge, everything went flawlessly. Stingray worked efficiently, managing each phase of the project with precision. The roads and pad sites were completed ahead of schedule, ensuring that the set was fully prepared for the filming crew and participants. The crews maintained a 24/7 presence to ensure the safety of all individuals involved, from the production team to the contestant. 2 months after Stingray completed their end of the project, the official video was released garnering hundreds of millions of views across all platforms (Protect the Lamborghini, Keep It!). To learn more about how the actual challenge went, be sure to watch the video.

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